Insight: The Bride and Groom Show 2017

May 7, 2017

The Bride & Groom show is one of the biggest events of the year in the wedding industry. An opportunity for thousands of engaged lovebirds to explore all that the large multitude of vendors can offer to make their day the best day of their lives – it’s truly a day not to be missed. From flowers to photographers, make-up artists to music, and celebrants to (the best part) cakes!

At this year’s show, we really wanted to showcase a variety of not only what we have to offer, but also a range of cakes that emulate this season’s biggest wedding trends. From us you will see the popular metallic trend is still very apparent; appearing in forms of pure gold leaf for a hint of extravagance or subtle painted gold in our triangular geometric cake. Metallics are a design element that work amazingly in rustic, structured modern, or more luxurious designs, and can help tie together any metallic features you may have in your stationery etc.

 

Another trend we are noticing is the use of not only fresh flowers but fresh greenery in weddings. This is also another way to create a cohesive theme, with fresh greenery table runners and hanging features proving very popular, which can easily translate to your wedding cake. Greenery can be used to compliment other design features or work as a statement piece itself, as you will see in our white ganache cake with fresh ivy!

If fresh flowers aren’t your thing, there is still everlasting beauty in sugar flowers. Sugar flowers are still extremely popular as not only can they match perfectly to your bouquet or arrangements, they can be kept after the wedding as the sweetest keepsake for you or your family. We are displaying a vast range of our sugar flower work at this year’s show, starting with the single tone arrangement on our pink gold leaf cake with white sugar roses and filler flowers. This cake only features three tones and only one in the flowers, whereas the pop of colour against the muted duck egg blue on our English garden lattice cake shows how a combination of different sugar flowers in a few different colours can create a beautiful focal point to your cake. With sugar flowers, the options are endless and can be made to any colour all year round, which isn’t a luxury we always have with fresh florals.